ITV Backing Business

Logo & Branding, 2020

Logo and Branding for ITV Backing Business, an initiative to help keep British business moving and offer ITV's support. The logo represents a sense of physically 'backing up' business, with it's 3D cube-like effect, whilst the overall branding showcases energy, warmth and the linking together of businesses, with a bright and cheerful tone. I worked with my manager to develop the abstract 3D concept and then I executed and expanded the idea, designing the logo and creating the branding alongside it.

The branding can be seen on air alongside many campaigns including eBay, Natwest, Tanki, Kirsty's Foods, Weleda and more.

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