ITV Backing Business

Branding for ITV Backing Business, an initiative to help keep British business moving. The logo represents a sense of physically 'backing up' business, with it's 3D cube-like effect, whilst the overall branding showcases energ, warmth and the linking together of businesses. Worked as a team to develop the concept and then I executed the idea and created the branding alongside, which has a bright and cheerful tone.